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Clorox CoCLX +2.91%74 Cyclically Adjusted PB Ratio is 23.27 as of Jul. 15, 2026, which is 53% below its 10-year median of 49.73. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $134.31 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,442 Consumer Packaged Goods companies, Clorox Co ranks worse than 98.27% on this metric.
The historical rank and industry rank for Clorox Co's Cyclically Adjusted PB Ratio or its related term are showing as below:
CLX'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 20.79 Med: 49.73 Max: 4650
Current: 22.61
During the past years, Clorox Co's highest Cyclically Adjusted PB Ratio was 4650.00. The lowest was 20.79. And the median was 49.73.
CLX's Cyclically Adjusted PB Ratio is ranked worse than 98.27% of 1442
companies
in the Consumer Packaged Goods industry
Industry Median: 1.245
vs CLX: 22.61
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Clorox Co's adjusted book value per share data for the three months ended in Mar. 2026 was $-0.554. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $4.19 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Clorox Co (NYSE:CLX) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Clorox Co Cyclically Adjusted PB Ratio Related Terms
Clorox Co Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for Clorox Co's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CLX vs ELF, IPAR, NWL: Cyclically Adjusted PB Ratio Comparison
For the Household & Personal Products subindustry, Clorox Co's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co Cyclically Adjusted PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Clorox Co's Cyclically Adjusted PB Ratio falls into.
Clorox Co Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Clorox Co's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 23.27 mean?
Clorox Co (CLX) has a Cyclically Adjusted PB Ratio of 23.27 as of Jul. 15, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Clorox Co and its competitors. This is 53% below median its historical median of 49.73. Over the past decade, Clorox Co's Cyclically Adjusted PB Ratio has ranged from 20.79 to 4,650.00. According to the industry distribution chart, Clorox Co ranks #1417 out of 1442 companies in the Consumer Packaged Goods industry, placing it in the top 98.3%.
Is Clorox Co's Cyclically Adjusted PB Ratio too high?
Clorox Co's current Cyclically Adjusted PB Ratio of 23.27 is 53% below median its 10-year median of 49.73. Over the past 10 years, this metric has ranged from a low of 20.79 to a high of 4,650.00. The Consumer Packaged Goods industry median Cyclically Adjusted PB Ratio is 1.25. Clorox Co's value of 23.27 is 1769.1% above this industry median. Based on the distribution chart, Clorox Co ranks #1417 out of 1442 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Cyclically Adjusted PB Ratio compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #1417 out of 1442 companies for Cyclically Adjusted PB Ratio. This places Clorox Co in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.25. Clorox Co's value of 23.27 is 1769.1% above this benchmark. Historically, Clorox Co's own Cyclically Adjusted PB Ratio has ranged from 20.79 to 4,650.00 over the past decade. While the company's 10-year median is 49.73 vs. the industry median of 1.25, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PB Ratio among Consumer Packaged Goods companies is 1.25, based on 1,442 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current Cyclically Adjusted PB Ratio of 23.27 is 1769.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PB Ratio is 1.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current Cyclically Adjusted PB Ratio is 23.27, which is 53% below median its own 10-year median of 49.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is $134.31, compared to a current price of $97.51 — trading 27.4% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 23.27, which is 53% below median its 10-year median of 49.73 and 1769.1% above the Consumer Packaged Goods industry median of 1.25. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Clorox Co (CLX), the current Cyclically Adjusted PB Ratio is 23.27 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $97.51 is trading 27.4% below its estimated GF Value™ of $134.31.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for CLX:
Cyclically Adjusted PB Ratio: 23.27 (53% below median its 10-year median of 49.73)
GF Value™: $134.31 vs. price of $97.51 (27.4% below fair value)
Industry Position: 1769.1% above the Consumer Packaged Goods median (#1417 of 1442)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
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